Transform everyday sanitation stations into powerful communication platforms that drive real impact and empowerment within township communities.
Empower-Ads is a purpose-driven outreach program that creates real-time impact and empowerment for township communities across South Africa.
We transform sanitation stations into a dedicated channel with touchpoints for engagement and awareness. This opens brands to a new grassroots audience and gives partners and stakeholders the opportunity to connect directly with a previously overlooked market, building authentic relationships, trust, and awareness from the ground up.
Through Empower-Ads, we plug directly into communities' daily routines, sharing messages in the moments where people stop, pay attention, and connect.
Direct access to vibrant, engaged communities
Messages that uplift and inspire action
Reach audiences during pause moments
Track engagement and community response
We identify high-traffic sanitation stations in target township communities, ensuring maximum visibility and engagement.
Our team develops socially responsible, culturally relevant advertising that resonates with community values and needs.
Professional installation of eye-catching displays on sanitation stations, creating clean, impactful advertising spaces.
Messages reach audiences during daily use, creating repeated exposure and high recall in natural pause moments.
We track campaign performance and community feedback, providing you with actionable insights and ROI data.
Examples of our impactful advertising placements in township communities
SANBS "Pulse - Donate Blood, Save Lives" campaign promoting blood donation in underserved communities
Educational campaigns featuring health information, Bristol Stool Scale, and hygiene awareness
Public safety messaging and community awareness campaigns in high-visibility locations
Educational programs and learning opportunities that empower communities through knowledge
FMCG and consumer product campaigns reaching target audiences in their daily routines
Detailed product information and brand messaging delivered in captive audience moments
Nationwide coverage across South Africa
Empower-Ads operates South Africaβs largest sanitation-station media network with over 30,000 units across township communities nationwide.
Few locations allow your message with such little distraction
Reach active consumers who may miss ordinary ads
Consumers spend several minutes with your advertisement
Smartphone-based messaging through USSD or QR Codes
2 x reflective vinyl decals placed on the inside of the door and above toilet cylinders.
Connect directly with township communities in a meaningful way. Our placements reach demographics that traditional advertising often misses, opening new markets for your brand.
Unlike billboards or digital ads that compete for attention, Empower-Ads reaches people during natural pause moments when they're receptive to your message.
Associate your brand with social responsibility and community empowerment. Show customers you care about making a positive difference.
Daily use of sanitation facilities means repeated exposure to your message, building strong brand recall and recognition within communities.
Achieve exceptional reach and engagement at a fraction of the cost of traditional outdoor advertising or mass media campaigns.
Every campaign contributes to community dignity and empowerment. Your advertising dollars support essential infrastructure while building your brand.
Promote health services, medical aid, clinics, wellness products, and public health initiatives to communities in need.
Advertise educational programs, skills training, bursaries, and learning opportunities that empower communities.
Reach financially active communities with banking, insurance, savings, and financial literacy campaigns.
Promote mobile services, data packages, and connectivity solutions to engaged, tech-savvy audiences.
Build brand awareness for consumer goods, household products, and daily essentials within target markets.
Communicate public service messages, social programs, and community initiatives effectively.
Let's create an advertising campaign that makes a real difference.